Join Teresa Ferreira in her masterclass on Branding 101!
Teresa Ferreira is a Brand Consultant and Creative Director, specialising in purpose-driven brands. Committed to fostering positive global change, she harnesses creativity for transformative impact. With 15 years in branding and graphic design, including 7 as a Financial Times' Head of Design, Teresa recently founded her own studio. Her expertise spans media, sustainability, wellness, and luxury sectors. An active speaker and mentor, she champions creative confidence and authenticity in branding.
BRANDING 101 will cover the following:
The essence of branding and its significance in today's market
What makes an authentic brand and how to connect meaningfully with your audience, through a compelling brand story.
Visual identity and effective communication.
Importance of brand guidelines in maintaining consistency and integrity in all branding efforts.
Q&A